Since the establishment of the E-commerce Department in 2015, Liangfeng Group has never interrupted its exploration of new forms of e-commerce. According to the characteristics of different platforms, it has subdivided the tracks and attacked them one by one. While looking for top anchors to sell goods, they cultivated their own live broadcast team and insisted on live broadcasting on the Douyin platform every day; for the Xiaohongshu platform, which has more young people, the e-commerce team al