Since the establishment of the E-commerce Department in 2015, Liangfeng Group has never interrupted its exploration of new forms of e-commerce. According to the characteristics of different platforms, it has subdivided the tracks and attacked them one by one. While looking for top anchors to sell goods, they cultivated their own live broadcast team and insisted on live broadcasting on the Douyin platform every day; for the Xiaohongshu platform, which has more young people, the e-commerce team also attracts traffic with interesting hand-painted illustrations, small product scene videos, etc. During this "Double Eleven", the new product "Chocolate coating puffed wheat" became a hot product with a daily sales of 3,000 orders on Xiaohongshu.

After achieving remarkable results in "Double Eleven", Liangfeng Food E-commerce Department has been ready to aim at the next target node. The peak snack sales season usually lasts until before the Spring Festival. We will continue to launch new low-sugar products such as fat-super-super-weight and pure-fat products. At the same time, we will launch high-value gift packages for sale in conjunction with the festival to meet everyone's consumption needs during the New Year's Festival and continue the sales boom.